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House of Assembly - Fifty-Fifth Parliament, First Session (55-1)
2025-09-16 Daily Xml
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Government Advertising

In reply to Mr WHETSTONE (Chaffey) (19 June 2025). (Estimates Committee A)

The Hon. P.B. MALINAUSKAS (Croydon—Premier): I have been advised that for the Department of the Premier and Cabinet:

The following table shows the total budgeted FTE to provide communication and promotion activities for 2025-26 and the forward estimates:

Table 1: FTE employed in communication and promotion activities

Unit/Branch 2025-26 Budget 2026-27Budget 2027-28Budget 2028-29Budget
Government Communications FTE 15.00 15.00 15.00 15.00
$m 2.388 2.422 2.457 2.494
Government Advertising and Insights Hub FTE 24.87 24.87 24.87 24.87
$m 3.701 3.755 3.810 3.871
Media Monitoring Unit FTE 8.00 8.00 8.00 8.00
$m 0.938 0.954 0.965 0.982
Premier's Office FTE 2.00 2.00 2.00 2.00
$m 0.427 0.434 0.440 0.446
TOTAL FTE 49.87 49.87 49.87 49.87
$m 7.454 7.564 7.672 7.793


The Government Advertising and Insights Hub (the hub) was established on 24 February 2025. The FTE and budget associated with this function is not new resourcing and represents resources that transferred into the hub from prescribed agencies under machinery of government processes. This includes FTEs previously reported by DPC under Government Communications. There is no net increase to FTE or budget relating to the establishment of the hub.

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