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House of Assembly - Fifty-Fifth Parliament, First Session (55-1)
2022-09-08 Daily Xml
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We're Equal Campaign

Ms HOOD (Adelaide) (15:17): Last month, I was proud to help launch the Office of the Commissioner for Equal Opportunity's campaign We're Equal. The campaign identifies businesses committed to treating everyone equally regardless of their age, ability, gender diversity, sexuality, relationship and reproductive status, race, religion and culture. They are businesses actively committed to a vision of South Australia as an open, inclusive society that embraces and supports difference and diversity. This means that they are a business where their premises is a safe space for all people, with zero tolerance for discrimination or disrespectful behaviours, whether to or by their customers, staff, suppliers and contractors.

To participate in the pilot campaign, businesses registered and displayed the We're Equal logo. Members of the public are able to demonstrate their support for equality by registering with the We're Equal campaign using a QR code or a simple online sign-up form. Customers completing the registration at participating venues then receive a metal We're Equal-branded drink bottle and invited to snap a selfie with the bottle, tag the venue and the campaign and post the image to their personal social media account.

By completing the process, they both endorse the We're Equal campaign and support the participating businesses, thereby creating consumer-led demand for businesses committed to antidiscrimination. They came in a range of colours. I even tried my hand at TikTok—I believe that is what the youth are on these days—and also a reel, and had a really great time participating in the campaign. It has had a fantastic response. In the first 18 days, the campaign attracted more than 513 supporter registrations. In addition, around 30 new organisations have also expressed interest in becoming We're Equal businesses once the pilot campaign concludes.

The Adelaide electorate office where I work is proud to be a We're Equal venue. I would also like to give a shout-out to the businesses in my community participating in the We're Equal campaign, including Mascavado Cafe on Hutt Street, Mr Fox Espresso Bar in James Place, My Kingdom for a Horse in Wright Street and Waymouth Street—where you will find some amazing coffee art—Leigh Street Luggage in Leigh Street, LOC Bottle Bar in Hindmarsh Square, Olivia Hotel in Hutt Street, Smokelovers in Rundle Street and the Adelaide Central Market.

I would also like to acknowledge the Commissioner for Equal Opportunity, Jodeen Carney, and Veronica Maughan for their absolutely tireless efforts and all that they have done on this campaign. I would like to thank them personally and their team for the passion, drive, commitment and hard work on this incredibly important campaign.

The Office of the Commissioner for Equal Opportunity has created a dedicated We're Equal campaign page on its website. The campaign landing page explains what the campaign is all about and provides some easy-to-navigate antidiscrimination resources. In the first 16 days of the campaign, these new webpages have attracted more than 2,200 visits and the We're Equal campaign landing page has become the most highly accessed of all the pages on the commissioner's website after the homepage itself, which I think really reflects a want of the community to be part of this campaign and fight against discrimination in all forms.

The campaign also uses social media to promote the businesses that have signed up for the pilot and promotes the commitment that they have made to zero tolerance of discrimination and harassment. In addition to the social media posts generated by this pilot campaign and by the participants, stakeholders and the public, in the first 18 days almost 5,000 people viewed the commissioner's social media posts, which is just fantastic.

I would like to thank everybody involved in the campaign. I would like to thank all the local businesses and, importantly, the customers who are really embracing this campaign, because we are all equal.

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