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House of Assembly - Fifty-Fifth Parliament, First Session (55-1)
2023-02-07 Daily Xml
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Brand South Australia

The Hon. L.W.K. BIGNELL (Mawson) (16:02): My question is to the Minister for Trade and Investment. Can the minister advise the house on the recent re-establishment of the board to promote Brand South Australia and South Australia globally?

The Hon. N.D. CHAMPION (Taylor—Minister for Trade and Investment, Minister for Housing and Urban Development, Minister for Planning) (16:03): I thank the member for Mawson for the question; he is a great salesman for South Australia and for his electorate as well. Last week, six prominent South Australians met at Callum Hann's restaurant, Eleven, on Waymouth Street. These six South Australians were tasked with directing the future of the state's brand.

The Malinauskas government is repairing the damage that was inflicted on our state and on our brand recognition after the former government abolished funding and support for Brand SA in June 2019. In less than two weeks, Brand SA's return will take another step with the advisory board meeting for the first time. This meeting will be a great occasion for our state, our brand and our business community, who market their produce with pride. Our business community—

Members interjecting:

The SPEAKER: Order!

The Hon. N.D. CHAMPION: —tell the world that there's no better place than South Australia—

Mr Cowdrey interjecting:

The SPEAKER: The member for Colton is called to order.

The Hon. N.D. CHAMPION: —from our premium produce to our world-class hospitality, to our vineyards and to our pristine beaches. As a state, we are lucky to have these six passionate South Australians willing to accept the responsibility to step up and lead for branding our state.

Members interjecting:

The SPEAKER: Order!

The Hon. N.D. CHAMPION: They are going to rightly see that South Australia garners the international attention—

Mr Telfer interjecting:

The SPEAKER: Member for Flinders!

The Hon. N.D. CHAMPION: —that we deserve. The board members are led by Jane Jeffreys, who has over 30 years' experience in local organisations, including the Adelaide Convention Centre, the Port Adelaide Footy Club and the West Beach trust. She leads the board comprising of Callum Hann, owner of the restaurant Eleven and director of Sprout and Dietary Hawk; Rebecca Morse, award-winning journalist for both the news presentation and SAFM; Franklin dos Santos, CEO of Foodland Supermarkets Australia; Jade Torres, Director of Pwerle Aboriginal Art Gallery; and George Georgiadis, co-founder of Never Never Distilling Co.

The reestablishment of Brand SA is already having an impact locally with its Spend Your Support campaign, launched to help River Murray businesses who are in need, encouraging South Australians to buy directly from flood-affected communities. It is a good thing.

Brand SA has also partnered with Food SA for the delivery of the I Choose SA campaign for local supermarkets. That partnership will also work to promote homegrown local produce at an interstate level and will continue over the course of 2023. On an international stage, Brand SA supported the Adelaide 36ers, who proudly wore the logo on their uniform during their historic victory against the Suns in Phoenix, Arizona.

South Australia should get used to seeing the Brand SA logo all around our state. We make no apology for backing Brand SA in for their selling our state at home, interstate, overseas. It is a proud achievement of this government that we have delivered on our election commitment to reinstate Brand SA. I suppose it also reflects on those opposite, who ended funding for Brand SA—

The Hon. J.A.W. GARDNER: Point of order—

The Hon. N.D. CHAMPION: —and who pulled out of this important state function.

The SPEAKER: I understand the minister has concluded his answer. That may well resolve the—

The Hon. J.A.W. GARDNER: He still disobeyed your instruction to obey standing order 127, sir.

Members interjecting:

The SPEAKER: Order! The minister has concluded his answer. Question time has expired. I understand it is the will of the house to return to papers. The Deputy Premier.

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