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House of Assembly - Fifty-Fifth Parliament, First Session (55-1)
2023-08-29 Daily Xml
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Government Advertising

In reply to Mr TELFER (Flinders) (3 July 2023). (Estimates Committee B)

The Hon. J.K. SZAKACS (Cheltenham—Minister for Police, Emergency Services and Correctional Services): I have been advised that for the South Australia Police:

As an open and transparent government, marketing communications activity reports and annual media expenditure details are proactively disclosed. The reports list all marketing campaigns over the cost of $50,000 and budgeted expenditure for approved campaigns and are disclosed on the DPC website: https://www.dpc.sa.gov.au/about-the-department/accountability/government-marketing-advertising-expenditure.

Media Road Safety Unit total budget for 2023-24 is $7.155 million for government paid advertising and associated costs.

Budgeted cost of government-paid advertising – 2023-24. $'000(ex GST)
Road safety campaigns 5,950
Market research 520
Digital communication and media 630
Overheads 55
Total road safety campaigns 7,155


Talent acquisition total budget for 2023-24 is estimated to be $879,609 for government paid advertising and associated costs.

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