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Government Advertising
In reply to Mr WHETSTONE (Chaffey) (19 June 2025). (Estimates Committee A)
The Hon. P.B. MALINAUSKAS (Croydon—Premier): I have been advised that for the Department of the Premier and Cabinet:
The following table shows the total budgeted FTE to provide communication and promotion activities for 2025-26 and the forward estimates:
Table 1: FTE employed in communication and promotion activities
| Unit/Branch | 2025-26 Budget | 2026-27Budget | 2027-28Budget | 2028-29Budget | |
| Government Communications | FTE | 15.00 | 15.00 | 15.00 | 15.00 |
| $m | 2.388 | 2.422 | 2.457 | 2.494 | |
| Government Advertising and Insights Hub | FTE | 24.87 | 24.87 | 24.87 | 24.87 |
| $m | 3.701 | 3.755 | 3.810 | 3.871 | |
| Media Monitoring Unit | FTE | 8.00 | 8.00 | 8.00 | 8.00 |
| $m | 0.938 | 0.954 | 0.965 | 0.982 | |
| Premier's Office | FTE | 2.00 | 2.00 | 2.00 | 2.00 |
| $m | 0.427 | 0.434 | 0.440 | 0.446 | |
| TOTAL | FTE | 49.87 | 49.87 | 49.87 | 49.87 |
| $m | 7.454 | 7.564 | 7.672 | 7.793 |
The Government Advertising and Insights Hub (the hub) was established on 24 February 2025. The FTE and budget associated with this function is not new resourcing and represents resources that transferred into the hub from prescribed agencies under machinery of government processes. This includes FTEs previously reported by DPC under Government Communications. There is no net increase to FTE or budget relating to the establishment of the hub.