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House of Assembly - Fifty-Third Parliament, Second Session (53-2)
2015-05-07 Daily Xml
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Premium Food and Wine

The Hon. S.W. KEY (Ashford) (14:58): My question is directed to the Minister for Agriculture, Food and Fisheries. Minister, can you inform the house about funding to help market South Australia's unique food and wine regions?

The Hon. L.W.K. BIGNELL (Mawson—Minister for Agriculture, Food and Fisheries, Minister for Forests, Minister for Tourism, Minister for Recreation and Sport, Minister for Racing) (14:59): I thank the member for her question. Premium food and wine from our clean environment and exported to the world is one of our government's key economic priorities, as set out by the Premier, and it is something that we all in this house, I am sure, are very proud of—the produce we have from our many regions right throughout this state. One of the good things about having all that great food is that we know all about it here in South Australia, but we need to tell the story more and more to people interstate and overseas.

As an election commitment, we put up $380,000 for the regions to come to us with ideas so that we can help co-market the unique food and wine that so many of our regions produce. I am pleased to inform the house today that we have a number of regions and entities that have been successful in getting some of this $380,000 in government marketing money.

Adelaide Hills Wine Region Incorporated has received $40,000 to produce a video highlighting the Adelaide Hills as a desirable food and wine region. I am sure members who represent the Adelaide Hills will be very pleased with that.

Ms Redmond: Where has it been shown?

The Hon. L.W.K. BIGNELL: That's a different promotional video. The member for Heysen is interjecting saying it has already been shown. That's money we have spent out of the tourism portfolio to promote the Adelaide Hills, so thank you very much for thanking us for all the hard work we are doing to promote your region. It is very rare for you to say thanks for anything, but we really appreciate it. The Kangaroo Island Industry and Brand Alliance—

Mr Goldsworthy interjecting:

The SPEAKER: The member for Kavel is called to order. He is being most disruptive.

The Hon. L.W.K. BIGNELL: The member for Finniss might be interested in this one. The Kangaroo Island Industry and Brand Alliance has received $40,000 to develop a social media strategy—

Mr Pengilly interjecting:

The Hon. L.W.K. BIGNELL: They are all saying thanks today. They love the fact that we are in there, backing the regions, backing the fantastic food and wine. This is $40,000 to develop a social media strategy to promote Brand Kangaroo Island. The Barossa Trust Mark, which we helped the people in the Barossa establish, is a fantastic—

Members interjecting:

The Hon. L.W.K. BIGNELL: The member for Schubert is happy about this one—$40,000—

Mr Duluk interjecting:

The SPEAKER: The member for Davenport is called to order. He must not follow the member for Finniss's bad example.

The Hon. L.W.K. BIGNELL: —to contract a marketing agency to launch the Barossa Trust Mark, so let's really get the word out there about what a wonderful scheme that is. The member for Schubert and I joined together in launching that last year. Let's hope we see it really take off around the country.

Regional Development Australia Murraylands and Riverland—here we go, the Riverland; are you happy, member for Chaffey?—has two grants, not one: $40,000 to build a website and develop social media to promote the region's food and wine and $20,000 (a good one here for you, member for Hammond) towards building the brand and digital strategy of the Murray River Lakes and Coorong.

Regional Development Australia Yorke and Mid North, the member for Goyder—there is something for everyone here; I will keep going—received $40,000 to promote the region's food products and help producers access new markets, and that is terrific news for the people of Goyder.

Regional Development Australia Whyalla and Eyre Peninsula—so, to the member for Giles and to the member for Flinders, some money here for you; it's like being Father Christmas—received $40,000 to expand and strengthen marketing the region's agricultural sector.

I have to go really quickly as there is not much time on the clock unless you want to give me an extension—Langhorne Creek, $40,000; McLaren Vale Grape and Wine Tourism, $40,000; Clare Valley Winemakers, $31,000; and Fleurieu Peninsula Tourism, $15,000 to create a digital marketing campaign, including website and increased brand awareness to the region's tourism, food and wine.

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