Government Advertising

In reply to Ms PRATT (Frome) (5 July 2023). (Estimates Committee A)

The Hon. B.I. BOYER (Wright—Minister for Education, Training and Skills): I have been advised that for the Department for Education:

Besides the technical colleges advertising campaign, the department will be incurring costs in 2023-24 for the following advertising campaigns:

Early Years app campaign to promote the app to parents/families with young children

Teach in Country campaign which aims to get teachers thinking about moving to the country, ahead of teaching positions for 2024 being advertised.

As an open and transparent government, marketing communications activity reports and annual media expenditure details are proactively disclosed. The reports list all marketing campaigns over the cost of $50,000 and budgeted expenditure for approved campaigns and are disclosed on the DPC website: https://www.dpc.sa.gov.au/about-the-department/accountability/government-marketing-advertising-expenditure.