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Legislative Council - Fifty-Fourth Parliament, Second Session (54-2)
2022-02-08 Daily Xml
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Building What Matters Campaign

In reply to the Hon. T.A. FRANKS (9 September 2021).

The Hon. R.I. LUCAS (Treasurer): I have been advised:

A total of $1,109,157.53 (ex GST) was spent on the Building What Matters campaign that ran over 10 months in FY20-21.

The government's record $16.7 billion infrastructure expenditure (over four years) is delivering significant economic and social benefits, including across health, education, transport, housing sectors and the environment, as well as considerable associated job opportunities.

It forms a critical part of SA's strong economic and jobs recovery from the bushfires and COVID-19 pandemic.

The Building What Matters public information campaign informs South Australians about critical infrastructure projects in their local community and, importantly, highlights prospective business and job opportunities available via government tenders and contracts.

A key part of the campaign was to drive its audience to a website (SA.GOV.AU), enabling users to search for specific projects in each sector and by geographic area. This is significant because it provides the community important information about how their hard-earned taxpayer dollars are being spent, as well as giving businesses and people (i.e. apprentices, tradespeople, etc.) who might be looking for job in a particular industry sector or area, an avenue for further inquiry and action.

Funding for the media expenditure for the strategy was derived from the existing budgets of in-scope government departments: the Department of the Premier and Cabinet, the Department for Health and Wellbeing, the Department for Infrastructure and Transport, the Department for Education and the SA Housing Authority.

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