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Legislative Council - Fifty-Fourth Parliament, Second Session (54-2)
2020-06-30 Daily Xml
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Government Advertising

The Hon. F. PANGALLO (14:45): A supplementary to the Treasurer: I can recall the tagline because there is a repetition of each ad on television after about 90 seconds. Can the Treasurer explain why it was necessary to take out a full colour four-page wraparound in the Sunday Mail?

The Hon. R.I. LUCAS (Treasurer) (14:46): That was part of the promotion that the minister of the department put in terms of the $1.2 million campaign: the combination of television, radio, digital, press—including the wraparound to which the honourable member refers. In some cases, and I am not sure in this case whether it's bus packs and a variety of other advertising media which are used, they are all part of an overall package which is recommended by the agency and the media placement agency—probably Wavemaker but there are two or three the government uses—recommends in terms of how best to get your message out so that people like the Hon. Mr Pangallo can remember the tagline.

They clearly made the judgement that the best way to get the Hon. Mr Pangallo to remember the tagline was to have a wraparound, together with television, so that he was aware of the particular tagline which, more importantly, we hope drove him to the estimator on the SA Water website to find out how much money he is going to save under a Marshall Liberal government compared to the travails of the former Labor government.

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