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Legislative Council - Fifty-Fourth Parliament, Second Session (54-2)
2021-02-02 Daily Xml
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Sexual Violence

The Hon. N.J. CENTOFANTI (16:11): My question is to the Minister for Human Services regarding sexual violence. Can the minister provide an update on how the Marshall Liberal government is partnering with a dating app to address sexual violence?

The Hon. J.M.A. LENSINK (Minister for Human Services) (16:11): I thank the honourable member for her question. Indeed, we did, as a government, undertake to have a particular advertising campaign about sexual violence. One of the issues that came through from COVID, particularly as restrictions were lifted and people were getting out and about, is we understood there were more referrals to Yarrow Place. We were quite concerned that the messages needed to be getting through that all forms of violence are completely unacceptable, so we developed an advertising campaign, which is called 'See it for what it is. Stop Sexual Violence.' That was in November.

The platforms that we used included Snapchat, Instagram and TikTok for a first tranche of Break the Cycle ads, which were earlier in the pandemic. We then used the Tinder platform to advertise the new round of the campaign. We understand that there were some million views through December through that particular campaign. Tinder has come on board to offer free advertising on its platform, and we are expecting that there will be 750,000 impressions from that particular campaign.

It's very important that we continue to have these primary prevention initiatives, because we do know from the research that there are some pervasive views which continue in our communities. The ads are quite powerful in terms of just letting people know that sexual violence is unacceptable both for the perpetrator and for the potential victims so that people understand what the boundaries are both legally and in terms of treating others with respect in all of their dealings.

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