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House of Assembly - Fifty-Fourth Parliament, Second Session (54-2)
2021-02-04 Daily Xml
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Government Advertising

In reply to Mr BOYER (Wright) (23 November 2020). (Estimates Committee B)

The Hon. J.A.W. GARDNER (Morialta—Minister for Education): I am advised of the following:

Department for Education

At 30 June 2020, 23.9 FTEs were allocated to communication and promotion functions, costing $2.474 million (excluding on-costs) against an original budget of 28.3 FTEs and an original expenditure budget of $2.766 million.

The table below outlines the budgeted FTEs and estimated employment costs:

Year FTEs budgeted to provide communication and promotion activities Estimated employment expense
2020-21 31.3 $2.857 million
2021-22 28.7 $2.979 million
2022-23 28.7 $2.964 million
2023-24 28.7 $3.015 million


The Department for Education Communications directorate produces internal and external communications for the department's schools and preschools including media management, creative services (including graphic design, videography and photography), social media, webinar production, website and intranet management. Internal audiences for our communications include a workforce of more than 30,000 staff across schools, preschools and corporate offices. External audiences include parents, students, stakeholders and the general public.

There is no central budgeted cost for advertising campaign activity in 2020-21.

TAFE SA

At 30 June 2020, 17.3 FTE were employed to undertake activity relating to communication and marketing functions within TAFE SA with total employment expense of $2.0 million.

The TAFE SA marketing and communications units undertake a range of functions including but not limited to, promotional and functional marketing and advertising, TAFE SA website management, media management, and internal and external communication.

For 2020-21 the budgeted FTE for communication and promotion activities within TAFE SA is 18.8 with budgeted total employment expense of $2.2 million.

Budgeted FTE and employment expense for 2021-22, 2022-23 and 2023-24 within TAFE SA has not yet been finalised.

SACE Board of South Australia

At 30 June 2020, 4.8 FTEs were allocated to functions which include communication and promotion and other activities, costing $512,805 for the financial year.

The activities performed by staff are diverse across the function of both marketing and communications and incorporate marketing, internal and external communications, stakeholder liaison and communication, graphic design, meeting and event coordination, website and intranet management. Communications are integral to the SACE Board services, for example to provide information and support to educators about changes to curriculum and assessment requirements. Similarly, the professional learning offered by the SACE Board is promoted through our communication channels.

Education Standards Board

In 2019-20, 0.6 FTEs were allocated to communication and promotion functions, costing $58,000.

The table below outlines the budgeted FTEs and estimated employment expense:

Year Budgeted FTEs Estimated Employment Expense
2020-21 0.6 $59,000
2021-22 0.6 $60,000
2022-23 0.6 $61,000
2023-24 0.6 $62,000


The Education Standards Board's communications officer is employed at 0.6FTE and:

produces fact sheets and newsletters for the early childhood and schools sector

prepares communications for the chief executive and various other stakeholders

manages the board's website and social media site; and

coordinates the board's annual report.

The total cost of government-paid advertising, including campaigns, across all mediums in 2019-20 and budgeted cost for 2020-21 for is nil.

Windmill

Year FTEs to provide communication and promotion activities Estimated employment expense($'000)
2019-20 actuals 2.0 159
2020-21 2.0 161
2021-22 2.0 163
2022-23 2.0 165
2023-24 2.0 167


The total cost of government-paid advertising, including campaigns, across all mediums in 2019-20 and budgeted cost for 2020-21.

Year Advertising expense ($'000)
2019-20 actuals 7
2020-21 budget 22


History SA

Year FTEs to provide communication and promotion activities Estimated employment expense($'000)
2019-20 actuals 1.6 168
2020-21 budget 1.6 171
2021-22 budget 1.6 176
2022-23 budget 1.6 180
2023-24 budget 1.6 185


The total cost of government-paid advertising, including campaigns, across all mediums in 2019-20 and budgeted cost for 2020-21.

Year Advertising expense ($'000)
2019-20 actuals 174
2020-21 budget 286


Guardian for Children and Young People

Year FTEs to provide communication and promotion activities Estimated employment expense($'000)
2019-20 actuals 0.6 71
2020-21 budget 0.8 87
2021-22 budget 0.8 93
2022-23 budget 0.8 95
2023-24 budget 0.8 96


The total cost of government-paid advertising, including campaigns, across all mediums in 2019-20 and budgeted cost for 2020-21.

Year Advertising expense ($'000)
2019-20 actuals Nil
2020-21 budget Nil


Child Development Council

Year FTEs to provide communication and promotion activities Estimated employment expense($'000)
2019-20 actuals Nil Nil
2020-21 budget 0.2 23
2021-22 budget 0.3 28
2022-23 budget Nil Nil
2023-24 budget Nil Nil


The total cost of government-paid advertising, including campaigns, across all mediums in 2019-20 and budgeted cost for 2020-21.

Year Advertising expense ($'000)
2019-20 actuals 3
2020-21 budget Nil


Commissioner for Children and Young People

Year FTEs to provide communication and promotion activities Estimated employment expense($'000)
2019-20 actuals 1.1 114
2020-21 budget 1.4 154
2021-22 budget 1.6 172
2022-23 budget 1.6 182
2023-24 budget 1.6 185


The total cost of government-paid advertising, including campaigns, across all mediums in 2019-20 and budgeted cost for 2020-21.

Year Advertising expense ($'000)
2019-20 actuals 14
2020-21 budget 10


All agencies reporting to the Minister are required to adhere to the Government Marketing Communications Guidelines which outline public disclosure of marketing communication campaigns with a budget of $50,000 or above. Please refer to the Marketing Communications Activity Report found on the Department of the Premier and Cabinet website.

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