House of Assembly
Fifty-Fourth Parliament, Second Session (54-2)
54
2
Parliament of South Australia
House of Assembly
published
Estimates Replies
Government Advertising
Government Advertising
In reply to Mr BOYER
House of Assembly
Wright
Government Advertising
In reply to Mr BOYER (Wright) (23 November 2020). (Estimates Committee B)
The Hon. J.A.W. GARDNER
House of Assembly
Morialta
Minister for Education
Government Advertising
The Hon. J.A.W. GARDNER (Morialta—Minister for Education): I am advised of the following:
Department for Education
At 30 June 2020, 23.9 FTEs were allocated to communication and promotion functions, costing $2.474 million (excluding on-costs) against an original budget of 28.3 FTEs and an original expenditure budget of $2.766 million.
The table below outlines the budgeted FTEs and estimated employment costs:
| Year |
FTEs budgeted to provide communication and promotion activities |
Estimated employment expense |
| 2020-21 |
31.3 |
$2.857 million |
| 2021-22 |
28.7 |
$2.979 million |
| 2022-23 |
28.7 |
$2.964 million |
| 2023-24 |
28.7 |
$3.015 million |
The Department for Education Communications directorate produces internal and external communications for the department's schools and preschools including media management, creative services (including graphic design, videography and photography), social media, webinar production, website and intranet management. Internal audiences for our communications include a workforce of more than 30,000 staff across schools, preschools and corporate offices. External audiences include parents, students, stakeholders and the general public.
There is no central budgeted cost for advertising campaign activity in 2020-21.
TAFE SA
At 30 June 2020, 17.3 FTE were employed to undertake activity relating to communication and marketing functions within TAFE SA with total employment expense of $2.0 million.
The TAFE SA marketing and communications units undertake a range of functions including but not limited to, promotional and functional marketing and advertising, TAFE SA website management, media management, and internal and external communication.
For 2020-21 the budgeted FTE for communication and promotion activities within TAFE SA is 18.8 with budgeted total employment expense of $2.2 million.
Budgeted FTE and employment expense for 2021-22, 2022-23 and 2023-24 within TAFE SA has not yet been finalised.
SACE Board of South Australia
At 30 June 2020, 4.8 FTEs were allocated to functions which include communication and promotion and other activities, costing $512,805 for the financial year.
The activities performed by staff are diverse across the function of both marketing and communications and incorporate marketing, internal and external communications, stakeholder liaison and communication, graphic design, meeting and event coordination, website and intranet management. Communications are integral to the SACE Board services, for example to provide information and support to educators about changes to curriculum and assessment requirements. Similarly, the professional learning offered by the SACE Board is promoted through our communication channels.
Education Standards Board
In 2019-20, 0.6 FTEs were allocated to communication and promotion functions, costing $58,000.
The table below outlines the budgeted FTEs and estimated employment expense:
| Year |
Budgeted FTEs |
Estimated Employment Expense |
| 2020-21 |
0.6 |
$59,000 |
| 2021-22 |
0.6 |
$60,000 |
| 2022-23 |
0.6 |
$61,000 |
| 2023-24 |
0.6 |
$62,000 |
The Education Standards Board's communications officer is employed at 0.6FTE and:
-
produces fact sheets and newsletters for the early childhood and schools sector
-
prepares communications for the chief executive and various other stakeholders
-
manages the board's website and social media site; and
-
coordinates the board's annual report.
-
The total cost of government-paid advertising, including campaigns, across all mediums in 2019-20 and budgeted cost for 2020-21 for is nil.
-
Windmill
| Year |
FTEs to provide communication and promotion activities |
Estimated employment expense($'000) |
| 2019-20 actuals |
2.0 |
159 |
| 2020-21 |
2.0 |
161 |
| 2021-22 |
2.0 |
163 |
| 2022-23 |
2.0 |
165 |
| 2023-24 |
2.0 |
167 |
The total cost of government-paid advertising, including campaigns, across all mediums in 2019-20 and budgeted cost for 2020-21.
| Year |
Advertising expense ($'000) |
| 2019-20 actuals |
7 |
| 2020-21 budget |
22 |
History SA
| Year |
FTEs to provide communication and promotion activities |
Estimated employment expense($'000) |
| 2019-20 actuals |
1.6 |
168 |
| 2020-21 budget |
1.6 |
171 |
| 2021-22 budget |
1.6 |
176 |
| 2022-23 budget |
1.6 |
180 |
| 2023-24 budget |
1.6 |
185 |
The total cost of government-paid advertising, including campaigns, across all mediums in 2019-20 and budgeted cost for 2020-21.
| Year |
Advertising expense ($'000) |
| 2019-20 actuals |
174 |
| 2020-21 budget |
286 |
Guardian for Children and Young People
| Year |
FTEs to provide communication and promotion activities |
Estimated employment expense($'000) |
| 2019-20 actuals |
0.6 |
71 |
| 2020-21 budget |
0.8 |
87 |
| 2021-22 budget |
0.8 |
93 |
| 2022-23 budget |
0.8 |
95 |
| 2023-24 budget |
0.8 |
96 |
The total cost of government-paid advertising, including campaigns, across all mediums in 2019-20 and budgeted cost for 2020-21.
| Year |
Advertising expense ($'000) |
| 2019-20 actuals |
Nil |
| 2020-21 budget |
Nil |
Child Development Council
| Year |
FTEs to provide communication and promotion activities |
Estimated employment expense($'000) |
| 2019-20 actuals |
Nil |
Nil |
| 2020-21 budget |
0.2 |
23 |
| 2021-22 budget |
0.3 |
28 |
| 2022-23 budget |
Nil |
Nil |
| 2023-24 budget |
Nil |
Nil |
The total cost of government-paid advertising, including campaigns, across all mediums in 2019-20 and budgeted cost for 2020-21.
| Year |
Advertising expense ($'000) |
| 2019-20 actuals |
3 |
| 2020-21 budget |
Nil |
Commissioner for Children and Young People
| Year |
FTEs to provide communication and promotion activities |
Estimated employment expense($'000) |
| 2019-20 actuals |
1.1 |
114 |
| 2020-21 budget |
1.4 |
154 |
| 2021-22 budget |
1.6 |
172 |
| 2022-23 budget |
1.6 |
182 |
| 2023-24 budget |
1.6 |
185 |
The total cost of government-paid advertising, including campaigns, across all mediums in 2019-20 and budgeted cost for 2020-21.
| Year |
Advertising expense ($'000) |
| 2019-20 actuals |
14 |
| 2020-21 budget |
10 |
All agencies reporting to the Minister are required to adhere to the Government Marketing Communications Guidelines which outline public disclosure of marketing communication campaigns with a budget of $50,000 or above. Please refer to the Marketing Communications Activity Report found on the Department of the Premier and Cabinet website.