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House of Assembly - Fifty-Fourth Parliament, Second Session (54-2)
2021-09-22 Daily Xml
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Government Advertising

In reply to the Hon. Z.L. BETTISON (Ramsay) (3 August 2021). (Estimates Committee B)

The Hon. D.J. SPEIRS (Black—Minister for Environment and Water): I have been advised the following:

For the Department for Environment and Water, table 1 shows the total FTE, actual and budgeted, to provide communication and promotion activities for the period 2020-21 to 2024-25:

Table 1: FTE employed in communication and promotion activities

2020-21Actual 2021-22Budget 2022-23Budget 2023-24Budget 2024-25Budget
DEW FTE 10.6 10.6 10.6 10.6 10.6
$m 1.05 1.30 1.32 1.34 1.36


*Salary calculations include on-costs for payroll tax (4.95 per cent), long service leave (3 per cent), Workcover (1 per cent) and superannuation (based on the individual employee's chosen rate). From 2022-23 onwards an estimated 1.5 per cent (DTF rate) has been applied to each of the out-years as the future EB increase is unknown.

At 1 July 2020, former NRM board staff moved out of the department to join new landscape board teams. This resulted in an overall reduction in DEW communication and promotion FTE from 16.03 FTE in 2019-20 to 10.6 FTE in 2020-21. As an open and transparent government, marketing communications activity reports and annual media Expenditure details are proactively disclosed. The reports list all marketing campaigns (when analysis is complete) over the cost of $50,000 and are disclosed on the DPC website:

https://www.dpc.sa.gov.au/about-the-department/accountability/government-marketing-advertising-expenditure.

For the Environment Protection Authority, table 2 shows the total FTE, actual and budgeted, to provide communication and promotion activities for the period 2020-21 to 2024-25:

Table 2: FTE employed in communication and promotion activities

2020-21Actual 2021-22Budget 2022-23Budget 2023-24Budget 2024-25Budget
EPA FTE 4.0 4.0 4.0 4.0 4.0
$m 0.434 0.497 0.504 0.511 0.518


As an open and transparent government, marketing communications activity reports and annual media expenditure details are proactively disclosed. The reports list all marketing campaigns over the cost of $50,000 and are disclosed on the DPC website:

https://www.dpc.sa.gov.au/about-the-department/accountability/government-marketing-advertising-expenditure.'

For Green Industries SA, table 3 shows total FTE, actual and budgeted, to provide communication and promotion activities for the period 2020-21 to 2024-25:

Table 3: FTE employed in communication and promotion activities

2020-21Actual 2021-22Budget 2022-23Budget 2023-24Budget 2024-25Budget
GISA FTE 2.3 3.0 3.0 3.0 3.0
$m 0.28 0.31 0.32 0.32 0.33


As an open and transparent government, marketing communications activity reports and annual media expenditure details are proactively disclosed. The reports list all marketing campaigns over the cost of $50,000 and are disclosed on the DPC website:

https://www.dpc.sa.gov.au/about-the-department/accountability/government-marketing-advertising-expenditure.'

For SA Water, table 4 shows total FTE, actual and budgeted, to provide communication and promotion activities for the period 2020-21 to 2024-25:

Table 4: FTE employed in communication and promotion activities

2020-21Actual 2021-22Budget 2022-23Budget 2023-24*Budget 2024-25*Budget
SA Water FTE 16.3 14.9 14.9 14.9 14.9
$m $2.080 $1.953 $2.002 $2.051 $2.103


*The 2023-2025 figures are based on an indicative CPI rate of 2.5 per cent which is subject to change.

As an open and transparent government, marketing communications activity reports and annual media expenditure details are proactively disclosed. The reports list all marketing campaigns over the cost of $50,000 and are disclosed on the DPC website:

https://www.dpc.sa.gov.au/about-the-department/accountability/government-marketing-advertising-expenditure.'

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