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House of Assembly - Fifty-Fourth Parliament, Second Session (54-2)
2021-09-22 Daily Xml
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Government Advertising

In reply to Mr ODENWALDER (Elizabeth) (30 July 2021). (Estimates Committee A)

The Hon. V.A. TARZIA (Hartley—Minister for Police, Emergency Services and Correctional Services): I have been advised the following:

The South Australia Police total FTE, actual and budgeted, to provide communication and promotion activities for the period 2020-21 to 2024-25:

2020-21Actual 2021-22Budget 2022-23Budget 2023-24Budget 2024-25Budget
Marketing (part operational) FTE 5.6 6.0 6.0 6.0 6.0
$m 0.612 0.635 0.645 0.655 0.664
Communication (operational) FTE 21.0 22.0 22.0 22.0 22.0
$m 2.885 2.968 3.022 3.067 3.113
Total Media and Marketing Section FTE 26.6 28.0 28.0 28.0 28.0
$m 3.497 3.603 3.667 3.722 3.777


The total cost of government-paid advertising, including campaigns, across all mediums in 2020-21 is $6.277 million (GST exclusive). The budgeted cost of government-paid advertising, including campaigns for 2021-22 is $6.809 million, primarily related to road safety campaigns. The Department for Correctional Services' total FTE, actual and budgeted, to provide communication and promotion activities for the period 2020-21 to 2024-25:

2020-21Actual 2021-22Budget 2022-23Budget 2023-24Budget 2024-25Budget
Branch FTE 2.6 3.0 3.0 3.0 3.0
Office of the Chief Executive $m 0.245 0.391 0.396 0.402 0.408
Total FTE 2.6 3.0 3.0 3.0 3.0
$m 0.245 0.391 0.396 0.402 0.408


The total cost of government-paid advertising, including campaigns, across all mediums in 2020-21 and budgeted cost for 2021-22 – Nil The South Australian Metropolitan Fire Service's total FTE, actual and budgeted, to provide communication and promotion activities for the period 2020-21 to 2024-25:

2020-21Actual 2021-22Budget 2022-23Budget 2023-24Budget 2024-25Budget
Branch FTE 0.7 0.7 0.7 0.7 0.7
$m 0.088 0.088 0.088 0.088 0.088
Total FTE 0.7 0.7 0.7 0.7 0.7
$m 0.088 0.088 0.088 0.088 0.088


At 30 June 2021, 0.7 FTE was allocated to communication and promotion functions, with an employee expense of $88 250 including on costs. 0.7 FTE is budgeted to provide communication and promotion activities in 2020-21, 2021-22, 2022-23 and 2023-24 and the estimated employment expense is $88 250 including on costs (pending EB indexation). For the South Australian Metropolitan Fire Service, the total cost of government paid advertising, including campaigns, across all mediums in 2020-21 is $82 758, and the budgeted amount for 2021-22 is $115 000. The South Australian State Emergency Service total FTE, actual and budgeted, to provide communication and promotion activities for the period 2020-21 to 2024-25:

2020-21Actual 2021-22Budget 2022-23Budget 2023-24Budget 2024-25Budget
FTE 2.0 3.0 3.0 3.0 3.0
SES $m 0.217 0.320 0.325 0.330 0.335
Total FTE 2.0 3.0 3.0 3.0 3.0
$m 0.296 0.440 0.447 0.454 0.461


The South Australian Fire and Emergency Services Commission total FTE, actual and budgeted, to provide communication and promotion activities for the period 2020-21 to 2024-25:

2020-21Actual 2021-22Budget 2022-23Budget 2023-24Budget 2024-25Budget
Total FTE 1.0 1.0 1.0 1.0 1.0
$m $0.081m $0.104m $0.106m $0.108m $0.110m


The South Australian Country Fire Service total FTE, actual and budgeted, to provide marketing communication and promotion activities for the period 2020-21 to 2024-25:

2020-21Actual 2021-22Budget 2022-23Budget 2023-24Budget 2024-25Budget
CFS FTE 1.0 1.0 1.0 1.0 1.0
$'000 104 104 104 104 104
Total FTE 1.0 1.0 1.0 1.0 1.0
$'000 104 104 104 104 104


As an open and transparent government, marketing communications activity reports and annual media expenditure details are proactively disclosed. The reports list all marketing campaigns over the cost of $50,000 and are disclosed on the DPC website:

https://www.dpc.sa.gov.au/about-the-department/accountability/government-marketing-advertising-expenditure.

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