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Government Advertising
In reply to Mr ODENWALDER (Elizabeth) (30 July 2021). (Estimates Committee A)
The Hon. V.A. TARZIA (Hartley—Minister for Police, Emergency Services and Correctional Services): I have been advised the following:
The South Australia Police total FTE, actual and budgeted, to provide communication and promotion activities for the period 2020-21 to 2024-25:
2020-21Actual | 2021-22Budget | 2022-23Budget | 2023-24Budget | 2024-25Budget | ||
Marketing (part operational) | FTE | 5.6 | 6.0 | 6.0 | 6.0 | 6.0 |
$m | 0.612 | 0.635 | 0.645 | 0.655 | 0.664 | |
Communication (operational) | FTE | 21.0 | 22.0 | 22.0 | 22.0 | 22.0 |
$m | 2.885 | 2.968 | 3.022 | 3.067 | 3.113 | |
Total Media and Marketing Section | FTE | 26.6 | 28.0 | 28.0 | 28.0 | 28.0 |
$m | 3.497 | 3.603 | 3.667 | 3.722 | 3.777 |
The total cost of government-paid advertising, including campaigns, across all mediums in 2020-21 is $6.277 million (GST exclusive). The budgeted cost of government-paid advertising, including campaigns for 2021-22 is $6.809 million, primarily related to road safety campaigns. The Department for Correctional Services' total FTE, actual and budgeted, to provide communication and promotion activities for the period 2020-21 to 2024-25:
2020-21Actual | 2021-22Budget | 2022-23Budget | 2023-24Budget | 2024-25Budget | ||
Branch | FTE | 2.6 | 3.0 | 3.0 | 3.0 | 3.0 |
Office of the Chief Executive | $m | 0.245 | 0.391 | 0.396 | 0.402 | 0.408 |
Total | FTE | 2.6 | 3.0 | 3.0 | 3.0 | 3.0 |
$m | 0.245 | 0.391 | 0.396 | 0.402 | 0.408 |
The total cost of government-paid advertising, including campaigns, across all mediums in 2020-21 and budgeted cost for 2021-22 – Nil The South Australian Metropolitan Fire Service's total FTE, actual and budgeted, to provide communication and promotion activities for the period 2020-21 to 2024-25:
2020-21Actual | 2021-22Budget | 2022-23Budget | 2023-24Budget | 2024-25Budget | ||
Branch | FTE | 0.7 | 0.7 | 0.7 | 0.7 | 0.7 |
$m | 0.088 | 0.088 | 0.088 | 0.088 | 0.088 | |
Total | FTE | 0.7 | 0.7 | 0.7 | 0.7 | 0.7 |
$m | 0.088 | 0.088 | 0.088 | 0.088 | 0.088 |
At 30 June 2021, 0.7 FTE was allocated to communication and promotion functions, with an employee expense of $88 250 including on costs. 0.7 FTE is budgeted to provide communication and promotion activities in 2020-21, 2021-22, 2022-23 and 2023-24 and the estimated employment expense is $88 250 including on costs (pending EB indexation). For the South Australian Metropolitan Fire Service, the total cost of government paid advertising, including campaigns, across all mediums in 2020-21 is $82 758, and the budgeted amount for 2021-22 is $115 000. The South Australian State Emergency Service total FTE, actual and budgeted, to provide communication and promotion activities for the period 2020-21 to 2024-25:
2020-21Actual | 2021-22Budget | 2022-23Budget | 2023-24Budget | 2024-25Budget | ||
FTE | 2.0 | 3.0 | 3.0 | 3.0 | 3.0 | |
SES | $m | 0.217 | 0.320 | 0.325 | 0.330 | 0.335 |
Total | FTE | 2.0 | 3.0 | 3.0 | 3.0 | 3.0 |
$m | 0.296 | 0.440 | 0.447 | 0.454 | 0.461 |
The South Australian Fire and Emergency Services Commission total FTE, actual and budgeted, to provide communication and promotion activities for the period 2020-21 to 2024-25:
2020-21Actual | 2021-22Budget | 2022-23Budget | 2023-24Budget | 2024-25Budget | ||
Total | FTE | 1.0 | 1.0 | 1.0 | 1.0 | 1.0 |
$m | $0.081m | $0.104m | $0.106m | $0.108m | $0.110m |
The South Australian Country Fire Service total FTE, actual and budgeted, to provide marketing communication and promotion activities for the period 2020-21 to 2024-25:
2020-21Actual | 2021-22Budget | 2022-23Budget | 2023-24Budget | 2024-25Budget | ||
CFS | FTE | 1.0 | 1.0 | 1.0 | 1.0 | 1.0 |
$'000 | 104 | 104 | 104 | 104 | 104 | |
Total | FTE | 1.0 | 1.0 | 1.0 | 1.0 | 1.0 |
$'000 | 104 | 104 | 104 | 104 | 104 |
As an open and transparent government, marketing communications activity reports and annual media expenditure details are proactively disclosed. The reports list all marketing campaigns over the cost of $50,000 and are disclosed on the DPC website:
https://www.dpc.sa.gov.au/about-the-department/accountability/government-marketing-advertising-expenditure.