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House of Assembly - Fifty-Second Parliament, Second Session (52-2)
2013-11-12 Daily Xml
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TOURISM CAMPAIGN

Ms CHAPMAN (Bragg—Deputy Leader of the Opposition) (14:56): I have a further supplementary, sir, to the Minister for Tourism: minister, what will be the cost of this campaign, and will you be bringing forward—

The Hon. T.R. Kenyon interjecting:

Ms CHAPMAN: No, he said 'similar'—and will you be bringing the money to pay for this campaign forward from the post-election budget next year to pay for it?

The SPEAKER: The Minister for Manufacturing will not interject with the answer unless he is answering it himself, and accordingly is called to order. The Minister for Tourism.

The Hon. L.W.K. BIGNELL (Mawson—Minister for Tourism, Minister for Recreation and Sport) (14:56): I did give the answer: it is $6 million that we are spending on the ad, or thereabouts, but you allocate some money to actually make the ad and then more money to buy the slots. So, some of the money will be brought forward; some of the money will come from the existing budget, but what is important is that we have that ad going to air during the Tour Down Under, during WOMAD, during the Clipsal, during the Festival and during the Fringe. We could wait until July and August, but the time when most people around this country are concentrating on what is happening in Adelaide is actually January through to April, and that is the right time to actually have that ad out there.

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