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House of Assembly - Fifty-First Parliament, Third Session (51-3)
2009-12-03 Daily Xml
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SINGAPORE AIRLINES

Ms CICCARELLO (Norwood) (15:15): My question is to the Minister for Tourism. What is the latest development between the South Australian Tourism Commission and major international carrier Singapore Airlines to boost South Australia as a premier tourist business and education destination?

The Hon. J.D. LOMAX-SMITH (Adelaide—Minister for Education, Minister for Mental Health and Substance Abuse, Minister for Tourism, Minister for the City of Adelaide) (15:15): I thank the honourable member for her question. Her electorate is very important on the tourism trail, and there will be a day in January when the eyes of the world will be looking on Norwood.

South Australia's international tourism push has been significant in making sure that we can promote South Australia to the world, and that has involved signing recently a marketing agreement between the South Australian Tourism Commission and the international carrier Singapore Airlines.

I pay tribute to Singapore Airlines because they have not only worked with us significantly over the past few years to market overseas but also they have been a significant sponsor of an event being held today at Chateau Tanunda under the banner of Caribbean Magic, a cricket match between Australia and an international cricket team. The players are: Darren Lehmann, Tony Dodemaide, Phil Emery, Wayne Holdsworth, Geoff Lawson, Peter McIntyre, Bruce Reid, Corey Richards, Peter Sleep, Shelly Nitschke, Kenny Benjamin, Joel Garner, Alvin Kallicharran, Junior Murray, Sanath Kaluperuma, Ravi Ratnayake, Mark Nicholas, Robin Smith, Wayne Phillips and Karen Rolton. The event is an exciting build-up to the test match beginning tomorrow.

The MOU with our partner Singapore Airlines includes marketing in key European and Asian markets, with the agreement including China, the UK, France, Germany and Singapore. Already the government has invested an extra $12 million over the coming four years to aggressively target domestic visitors, and our MOU is about marketing to the world.

We have been instrumental in working to bring more airlines into our state. Increasing flights from 13 in 2003 to 31 international flights per week coming into Adelaide has been a key goal, which we could not achieved without the close participation and work of the international airlines and, of course, Adelaide Airport.

In view of our proactive attack to bring extra airlines into South Australia, we have taken on the approach of having the routes examined again by developing a bid and winning the 2010 Regional Routes Asia Forum, which will be held on Australian soil for the first time next year in Adelaide.

Adelaide won the rights to host this event by working with Adelaide Airport Limited and the Department of Trade and Economic Development, as well as the Adelaide Convention and Tourism Authority. It is a rare opportunity for South Australia to come face to face with airlines from around the world that will use it to bring their key decision makers to Adelaide to help us get more inbound flights. Certainly, expansion of inbound flights is always a forerunner to getting extra inbound tourists.

Once again, I encourage South Australians to support those airlines that support South Australia. If they go overseas they can support South Australian tourism by booking with those airlines that support South Australia as an inbound destination. This MOU with Singapore Airlines is one of the features we are using to promote South Australia, and we will continue to do so into the future.

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