Government Advertising

In reply to Mr ODENWALDER (Elizabeth) (30 July 2019). (Estimates Committee B)

The Hon. D.W. RIDGWAY (Minister for Trade, Tourism and Investment): I have been advised that for the Department for Trade, Tourism and Investment:

At 30 June 2019, 14 FTEs were allocated to communication and promotion functions, costing $1.2 million.

The Department for Trade, Tourism and Investment has undertaken an organisational restructure effective 1 July 2019. The table below outlines the budgeted FTEs and estimated employment costs across the forward estimates:

As an open and transparent government, marketing communications activity reports and annual media expenditure details are proactively disclosed. The reports list all marketing campaigns over the cost of $50,000 and are disclosed on the Department of the Premier and Cabinet website: https://www.dpc.sa.gov.au/about-the-department/accountability/government-marketing-advertising-expenditure.'

South Australian Tourism Commission (SATC)

As at 30 June 2019, 105.6 FTEs were allocated to communication and promotion functions, costing $10 562 000.

The table below outlines the budgeted FTEs and estimated employment costs:

*It is not possible to forecast future costs across the forward estimates, because budgets are set annually based on operational requirements linked to the strategic plans developed and approved at board level. Therefore, the forward estimates are subject to decisions regarding internal strategic allocation of resources. Any estimate beyond 2019-20 will be unreliable.

The SATC does not conduct government advertising. The role of the SATC is to undertake domestic and international marketing campaigns that promote South Australia as a tourism destination.

However, as an open and transparent government, marketing communications activity reports and annual media expenditure details are proactively disclosed. The reports list all marketing campaigns over the cost of $50,000 and are disclosed on the Department of the Premier and Cabinet website: https://www.dpc.sa.gov.au/about-the-department/accountability/government-marketing-advertising-expenditure.

Adelaide Venue Management Corporation

As at 30 June 2019, one FTE was allocated to communication and promotion functions, costing $117,000.

The table below outlines the budgeted FTEs and estimates employment costs:

As an open and transparent government, marketing communications activity reports and annual media expenditure details are proactively disclosed. The reports list all marketing campaigns over the cost of $50,000 and are disclosed on the on the Department of the Premier and Cabinet website: https://www.dpc.sa.gov.au/about-the-department/accountability/government-marketing-advertising-expenditure.