House of Assembly: Thursday, September 12, 2019

Contents

Government Advertising

In reply to Ms COOK (Hurtle Vale) (26 July 2019). (Estimates Committee B)

The Hon. J.M.A. LENSINK (Minister for Human Services): I have been advised that for:

The Department of Human Services (DHS):

In 2018-19, 11.5 FTEs with an employment expense of $1,368,062 were employed to provide communication and promotion activities for the department

4.8 FTEs were seconded to the SAHA from 1 July 2018 until 30 November 2018, at an employment expense of $212,594 as part of machinery of government changes.

The table below outlines the budgeted FTEs and estimated employment costs:

Year No of FTEs budgeted to provide Communication and Promotion Activities Estimated Employment Expense
2019-20 8.8 $1,111,712
2020-21 6.8 $858,368
2021-22 6.8 $871,244
2022-23 6.8 $884,312


The total cost of Department of Human Services government-paid advertising, across all mediums in 2017-18 was $225,392

The cost for government-paid advertising for 2018-19 was $246,411

The SA Housing Authority (SAHA):

At 30 June 2019, 6.8 FTEs were allocated to communication and promotion functions, costing $323,159.

The table below outlines the budgeted FTEs and estimated employment costs.

Year No of FTEs budgeted to provide Communication and Promotion Activities Estimated Employment Expense
2019-20 7.8 $814,132
2020-21 6.8 $712,056
2021-22 6.8 $722,737
2022-23 6.8 $733,578


As an open and transparent government, marketing communications activity reports and annual media expenditure details are proactively disclosed.

The reports list all marketing campaigns over the cost of $50,000 and are disclosed on the DPC website: https://www.dpc.sa.gov.au/about-the-department/accountability/government-marketing-advertising-expenditure.