House of Assembly
Fifty-Fourth Parliament, First Session (54-1)
54
1
Parliament of South Australia
House of Assembly
published
Estimates Replies
Government Advertising
Government Advertising
In reply to Mr ODENWALDER
House of Assembly
Elizabeth
Government Advertising
In reply to Mr ODENWALDER (Elizabeth) (30 July 2019). (Estimates Committee B)
The Hon. D.W. RIDGWAY
House of Assembly
Minister for Trade, Tourism and Investment
The Hon. D.W. RIDGWAY (Minister for Trade, Tourism and Investment): I have been advised that for the Department for Trade, Tourism and Investment:
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At 30 June 2019, 14 FTEs were allocated to communication and promotion functions, costing $1.2 million.
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The Department for Trade, Tourism and Investment has undertaken an organisational restructure effective 1 July 2019. The table below outlines the budgeted FTEs and estimated employment costs across the forward estimates:
| Year |
No of FTEs budgeted to provide Communication and Promotion Activities |
Estimated Employment Expense |
| 2019-20 |
16 |
$1 826 000 |
| 2020-21 |
16 |
$1 907 000 |
| 2021-22 |
16 |
$1 923 000 |
| 2022-23 |
16 |
$1 952 000 |
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As an open and transparent government, marketing communications activity reports and annual media expenditure details are proactively disclosed. The reports list all marketing campaigns over the cost of $50,000 and are disclosed on the Department of the Premier and Cabinet website: https://www.dpc.sa.gov.au/about-the-department/accountability/government-marketing-advertising-expenditure.'
South Australian Tourism Commission (SATC)
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As at 30 June 2019, 105.6 FTEs were allocated to communication and promotion functions, costing $10 562 000.
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The table below outlines the budgeted FTEs and estimated employment costs:
| Year |
No of FTEs budgeted to provide Communication and Promotion Activities |
Estimated Employment Expense |
| 2019-20 |
103.3 FTEs |
$10 428 000 |
| 2020-21 |
* |
* |
| 2021-22 |
* |
* |
| 2022-23 |
* |
* |
*It is not possible to forecast future costs across the forward estimates, because budgets are set annually based on operational requirements linked to the strategic plans developed and approved at board level. Therefore, the forward estimates are subject to decisions regarding internal strategic allocation of resources. Any estimate beyond 2019-20 will be unreliable.
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The SATC does not conduct government advertising. The role of the SATC is to undertake domestic and international marketing campaigns that promote South Australia as a tourism destination.
However, as an open and transparent government, marketing communications activity reports and annual media expenditure details are proactively disclosed. The reports list all marketing campaigns over the cost of $50,000 and are disclosed on the Department of the Premier and Cabinet website: https://www.dpc.sa.gov.au/about-the-department/accountability/government-marketing-advertising-expenditure.
Adelaide Venue Management Corporation
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As at 30 June 2019, one FTE was allocated to communication and promotion functions, costing $117,000.
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The table below outlines the budgeted FTEs and estimates employment costs:
| Year |
No of FTEs budgeted to provide Communication and Promotion Activities |
Estimated Employment Expense |
| 2019-20 |
1 FTE |
$120 000 |
| 2020-21 |
1 FTE |
$122 000 |
| 2021-22 |
1 FTE |
$124 000 |
| 2022-23 |
1 FTE |
$125 000 |
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As an open and transparent government, marketing communications activity reports and annual media expenditure details are proactively disclosed. The reports list all marketing campaigns over the cost of $50,000 and are disclosed on the on the Department of the Premier and Cabinet website: https://www.dpc.sa.gov.au/about-the-department/accountability/government-marketing-advertising-expenditure.