Government Advertising

In reply to Dr CLOSE (Port Adelaide—Deputy Leader of the Opposition) (24 November 2020). (Estimates Committee A)

The Hon. D.J. SPEIRS (Black—Minister for Environment and Water): I have been advised that for the Department for Environment and Water:

At 30 June 2020,16.03 FTEs were allocated to communication and promotion functions, costing $1,872,333.

The table below outlines the budgeted FTEs and estimated employment costs.

At 1 July 2020, former NRM board staff moved out of the department (to join new Landscape Board teams). This will result in an overall reduction in DEW communication and promotion FTE and expenses compared with previous years.

There are no other plans in place to either increase or decrease FTEs employed to provide 'communication and promotion activities' in the years 2020-2024 so it has been assumed the figures will be constant across these years.

* Salary calculations include on-costs for payroll tax (4.95 per cent), long service leave (3 per cent), Workcover (1 per cent) and superannuation (based on the individual employee's chosen rate). The EB has been incorporated into the 2019-20 and 2020-21 costs. From 2021-22 onwards an estimated 1.5 per cent (DTF rate) has been applied to each of the out years as the EB increase is unknown for these years.

As an open and transparent Government, Marketing Communications Activity Reports and Annual Media Expenditure details are proactively disclosed. The reports list all marketing campaigns over the cost of $50,000 and are disclosed on the DPC website:

https://www.dpc.sa.gov.au/about-the-department/accountability/government-marketing-advertising-expenditure

In 2019-20 the Department for Environment and Water spent $29,156 (excluding GST) through the government's Master Media Scheme on media advertising campaigns.

Summary Table of 2019-20 total campaign expenditure: