Government Advertising

In reply to Ms HILDYARD (Reynell) (29 July 2021). (Estimates Committee A)

The Hon. R. SANDERSON (Adelaide—Minister for Child Protection): I have been advised the following:

The average actual FTE for 2020-2021 in relation to the Communications and Engagement Unit was 5.7 FTE with total employee benefits expenditure of $667,567. The unit's employees cover the discrete functions of internal communications, external communications, media enquiries (including social media), online communications (website and other digital platforms), as well as a manager.

5.0 FTE is budgeted to provide communication and promotion activities for 2021-22 with an expenditure budget of $610,491.

The total expenditure on government-paid advertising, including carer recruitment and information campaigns, across all mediums in 2020-21 was $35,539 with associated budget for 2021-22 of $34,000.

As an open and transparent government, marketing communications activity reports and annual media expenditure details are proactively disclosed. The reports list all marketing campaigns over the cost of $50,000 and are disclosed on the DPC website:

https://www.dpc.sa.gov.au/about-the-department/accountability/government-marketing-advertising-expenditure.