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  <name>House of Assembly</name>
  <date date="2021-09-23" />
  <sessionName>Fifty-Fourth Parliament, Second Session (54-2)</sessionName>
  <parliamentNum>54</parliamentNum>
  <sessionNum>2</sessionNum>
  <parliamentName>Parliament of South Australia</parliamentName>
  <house>House of Assembly</house>
  <venue></venue>
  <reviewStage>published</reviewStage>
  <startPage num="7398" />
  <endPage num="7814" />
  <dateModified time="2022-08-06T14:30:00+00:00" />
  <proceeding continued="true">
    <name>Estimates Replies</name>
    <subject>
      <name>Government Advertising</name>
      <page num="7799" />
      <text id="202109236377591c6cb8424390002115">
        <inserted>
          <heading>Government Advertising</heading>
        </inserted>
      </text>
      <talker role="member" id="4846" kind="question">
        <name>In reply to Ms HILDYARD</name>
        <house>House of Assembly</house>
        <electorate id="">Reynell</electorate>
        <questions>
          <question date="2021-09-23">
            <name>Government Advertising</name>
          </question>
        </questions>
        <text id="202109236377591c6cb8424390002116">
          <inserted>In reply to <by role="member" id="4846">Ms HILDYARD (Reynell)</by> (29 July 2021).  (Estimates Committee A)</inserted>
        </text>
      </talker>
      <talker role="member" id="4340" kind="answer">
        <name>The Hon. R. SANDERSON</name>
        <house>House of Assembly</house>
        <electorate id="">Adelaide</electorate>
        <portfolios>
          <portfolio id="">
            <name>Minister for Child Protection</name>
          </portfolio>
        </portfolios>
        <questions>
          <question date="2021-09-23">
            <name>Government Advertising</name>
          </question>
        </questions>
        <text id="202109236377591c6cb8424390002117">
          <inserted>
            <by role="member" id="4340">The Hon. R. SANDERSON (Adelaide—Minister for Child Protection):</by>  I have been advised the following:</inserted>
        </text>
        <text id="202109236377591c6cb8424390002118">
          <inserted>The average actual FTE for 2020-2021 in relation to the Communications and Engagement Unit was 5.7 FTE with total employee benefits expenditure of $667,567. The unit's employees cover the discrete functions of internal communications, external communications, media enquiries (including social media), online communications (website and other digital platforms), as well as a manager.</inserted>
        </text>
        <text id="202109236377591c6cb8424390002119">
          <inserted>5.0 FTE is budgeted to provide communication and promotion activities for 2021-22 with an expenditure budget of $610,491.</inserted>
        </text>
        <text id="202109236377591c6cb8424390002120">
          <inserted>The total expenditure on government-paid advertising, including carer recruitment and information campaigns, across all mediums in 2020-21 was $35,539 with associated budget for 2021-22 of $34,000. </inserted>
        </text>
        <text id="202109236377591c6cb8424390002121">
          <inserted>As an open and transparent government, marketing communications activity reports and annual media expenditure details are proactively disclosed. The reports list all marketing campaigns over the cost of $50,000 and are disclosed on the DPC website:  </inserted>
        </text>
        <text id="202109236377591c6cb8424390002122">
          <inserted>https://www.dpc.sa.gov.au/about-the-department/accountability/government-marketing-advertising-expenditure.</inserted>
        </text>
      </talker>
    </subject>
  </proceeding>
</hansard>