Tourism Advertising

The Hon. K.J. MAHER (Leader of the Opposition) (14:31): Supplementary question arising from the original answer: can the minister outline what costs have been incurred so far in the development and implementation of the 'old mate' campaign?

The Hon. D.W. RIDGWAY (Minister for Trade, Tourism and Investment) (14:31): We don't disclose the actual details of each particular campaign, but it is part of the SATC's annual $22.5 million domestic marketing budget and—

The Hon. K.J. Maher: For that one campaign?

The Hon. D.W. RIDGWAY: The domestic campaign. I would urge the members opposite to listen and not talk over the top of me, to understand that the South Australian Tourism Commission's annual domestic marketing campaign is $22.5 million. 'Old mate' is part of a larger campaign showcasing South Australia with over 10 adverts for both an interstate and intrastate audience. The overall campaign budget cannot be disclosed as the SATC manages its campaigns on an ongoing basis and must retain flexibility throughout its life to scale the content, based on performance, to ensure maximum value for South Australian taxpayers.