Tourism Advertising

The Hon. T.A. FRANKS (14:29): Further supplementary: can the minister explain why the River Torrens was portrayed as the Adelaide Botanic Gardens in the very first post on social media by the campaign? Was that a deliberate error as a joke or was it simply just an error?

The Hon. K.J. Maher: From Victoria? No wonder, because you gave it to Victorians to make.

The PRESIDENT: Leader of the Opposition, let him answer.

The Hon. D.W. RIDGWAY (Minister for Trade, Tourism and Investment) (14:29): To my understanding it was not a mistake. I think it was deliberate in order to get people to talk about it, to engage with the advertisement—exactly what is still happening today. That is my understanding, but I will double-check with the Tourism Commission.

Members interjecting:

The Hon. D.W. RIDGWAY: Members opposite have just quickly reminded me that TBWA is the agency that does the work. They employed KOJO, a local production company, to help do the work. I remind members opposite that TBWA won the tender through a procurement process that was started by their boy, Leon Bignell, prior to the election.