Tourism Advertising

The Hon. T.A. FRANKS (14:28): Supplementary: of the 124,000 visitors to southaustralia.com, how many originated from South Australia, how many were Australian and how many were from overseas?

The Hon. D.W. RIDGWAY (Minister for Trade, Tourism and Investment) (14:28): I don't have the breakdown from across the nation and globally, but what I can say is that they produced 20,438 leads to South Australian tourism operators, which was a 139 per cent increase year on year. Consumers are taking action as a response to engaging with this campaign. I will see if the South Australian Tourism Commission has the breakdown on demographics and which countries overseas. I doubt they will be overseas because this advertisement only ever screened in Australia. Unless people were streaming Australian television overseas, I would be surprised if they saw it overseas. It has been a particularly successful launch to the spring/summer campaign.