Tourism Advertising

The Hon. K.J. MAHER (Leader of the Opposition) (14:33): Final supplementary: can the minister advise of the date of the campaign launch of this ad in South Australia?

The Hon. D.W. RIDGWAY (Minister for Trade, Tourism and Investment) (14:34): My recollection is that it was launched on television on 1 September, but I will double-check that. There was no sort of fanfare launch. Last year, with the Rewards Wonder campaign, yes, we did have a big launch at the back of the Museum, I think it was. It was quite a significant launch, but this one was just screened and the intention was to get people talking about it and, as you have seen, people across the nation are talking about it. People are saying what a great ad it was and now, as you can see by the statistics, Mr President, record numbers of people are coming to South Australia's website.