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House of Assembly - Fifty-Third Parliament, First Session (53-1)
2014-10-14 Daily Xml
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Breast Screening

In reply to Mr TARZIA (Hartley) (18 July 2014). (Estimates Committee A)

The Hon. J.J. SNELLING (Playford—Minister for Health, Minister for Mental Health and Substance Abuse, Minister for the Arts, Minister for Health Industries):

In the 2014-15 financial year, BreastScreen SA (BSSA) aims to screen 102,380 South Australian women. As part of the agreement between the commonwealth and the state government to expand the BreastScreen Australia program from a targeted aged range of women 50 to 69 to women aged 50 to 74, the 2014-15 BSSA screening target has provision for an additional 6,001 women aged 70 to 74 years.

To ensure that the 2014-15 screening target is met, BSSA has a communication plan currently in progress and is progressing a series of targeted recruitment strategies in order to maximise the participation of South Australian women. These strategies include personalised invitations based on the electoral role for women who have recently turned 50 years of age. Women who have had one screening event with BSSA will be encouraged to have a subsequent rescreening through the use of reminder cards and telephone-specific methods that focus on the recruitment of women who do not respond to an invitation. Mail-outs to general practices that provide information and promotional material on the new target age group is in the coordination phase.

Promotion and information on the newly increased target age group of women will be added to the SA Health website and BSSA will also be working with their key stakeholders to coordinate the distribution of promotional material across community organisations that have women as their primary members.

Furthermore, as part of the agreement to expand the BreastScreen Australia program, a national advertising campaign highlighting the benefits of screening is scheduled for early 2015. Throughout 2014-15, BreastScreen SA will also continue to encourage a greater participation of both ATSI and CALD (culturally and linguistically diverse) women through community and health-care provider engagement (specific promotional and education sessions).

The continued close monitoring of all recruitment strategies will ensure that BreastScreen SA maximises the participation of South Australian women within the program.

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