House of Assembly - Fifty-Third Parliament, First Session (53-1)
2014-10-14 Daily Xml

Contents

Gambling is No Game Website

In reply to Mr SPEIRS (Bright) (17 July 2014). (Estimates Committee A)

The Hon. J.W. WEATHERILL (Cheltenham—Premier): I have been advised:

The cost of creating the Gambling is No Game campaign website was $3,838.83 ex GST.

The campaign and website was launched on 1 December 2013.

Google analytics report that the campaign website had 34,122 sessions between the launch date and 30 June 2014—81.6 per cent of which were new users and 18.4 per cent recurring users.

Sessions is the term now used by Google analytics and is defined as the number of times a user is engaged with the site.