House of Assembly - Fifty-Third Parliament, First Session (53-1)
2014-10-14 Daily Xml

Contents

More Than Cars Campaign

In reply to Ms CHAPMAN (Bragg—Deputy Leader of the Opposition) (17 July 2014). (Estimates Committee A)

The Hon. J.W. WEATHERILL (Cheltenham—Premier): I have been advised:

Advertising placements costs for television, press, radio, billboards and digital advertising. $322,997
Creative development and production costs $159,618
Events at shopping centres, training facilities and industry engagement at businesses. This investment resulted in a campaign presence at: 12 shopping centre locations3 training facilities and16 businesses. $48,298
More Than Cars website development and hosting $13,183
Production of collateral material that was used for events. This included posters, caps, postcards and placards. $25,641
T-shirts $23,525
Resources (stationery, transport, couriers, staff costs) $41,876
Market research $34,017
Contractors $40,000
TOTAL $709,155