Brand SA

In reply to Mr MARSHALL (Dunstan—Leader of the Opposition) (28 July 2015). (Estimates Committee A)

The Hon. J.W. WEATHERILL (Cheltenham—Premier): I have been advised:

There were 2,119 organisations registered with Brand South Australia to use the State Brand as at 15 July 2015. Since the commencement of the advertising campaign on 21 July this has increased to 2,304 as at 25 August 2015 (with a further 32 registration applications pending approval).

The advertising campaign undertaken by Brand South Australia aims to build awareness of the State Brand, increase brand registrations by 20% and increase website traffic to the registration page by 50% during the campaign period. It also to aims align key industries to the State Brand to encourage registration.

The campaign will run from 21 July to 21 December 2015 with a total paid value of $71,500. This is supplemented with in-kind filler television, radio, digital and print advertising space to the value of approximately $300,000 per month. Social media, website and blog activity will be ongoing and undertaken by Brand South Australia.