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Legislative Council - Fifty-Second Parliament, Second Session (52-2)
2012-05-31 Daily Xml
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SOUTH AUSTRALIAN BRAND

The Hon. R.I. LUCAS (15:11): I have a supplementary question arising out of the minister's answer.

An honourable member interjecting:

The Hon. R.I. LUCAS: He's got a personal best in deficits and debt, if you want to know—a personal best. Does the Premier's criticism of the branding exercise mean that he is also criticising the branding exercise overseen by the tourism section of the South Australian government, the Brilliant Blend concept?

The Hon. G.E. GAGO (Minister for Agriculture, Food and Fisheries, Minister for Forests, Minister for Regional Development, Minister for Tourism, Minister for the Status of Women) (15:12): The Premier wasn't criticising. What the Premier was trying to do was to point out—

The Hon. R.I. Lucas: He's saying your Brilliant Blend is hopeless.

The PRESIDENT: Order!

The Hon. R.I. Lucas: He's saying basically you're hopeless.

The PRESIDENT: Order! Does the Hon. Mr Lucas want to hear the answer of the minister?

The Hon. G.E. GAGO: Of course he doesn't. The Premier pointed out that it was time to review our brand, and this is a good thing to do from time to time. As we know, all promotional messages fatigue; that is a normal and natural thing. What the Premier did was see an opportunity and believe it is timely to review our branding and to reposition ourselves, and that is a good thing to do from time to time.

As I said, our promotional messages fatigue and he believes it is time to review that, so it is a really positive thing—a very positive thing to do—that we keep moving and that we have vision and direction for South Australia, which is more than the opposition can do, as we know. They sit there bagging the state—whining, whingeing, carping, moaning—and as we know they regularly come in here with inaccurate information and misinform parliament and the public.

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