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Legislative Council - Fifty-Second Parliament, Second Session (52-2)
2012-02-14 Daily Xml
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TOURISM COMMISSION

313 The Hon. T.J. STEPHENS (27 July 2011) (First Session). Can the Minister for Tourism advise how much of the $13.353 million referred to on page 23 of Budget Paper 4, Volume 4, is going towards working holiday/youth travel promotions in the United Kingdom, France and Germany?

The Hon. G.E. GAGO (Minister for Agriculture, Food and Fisheries, Minister for Forests, Minister for Regional Development, Minister for Tourism, Minister for the Status of Women): I am advised:

1. Of the $13.353 million referred to on page 23 of Budget Paper 4, Volume 4, the South Australian Tourism Commission (SATC) has budgeted to spend $89,000 on specific working holiday/youth campaigns in the United Kingdom, France and Germany.

In addition, SATC has budgeted $150,000 for social media and online marketing in these markets, which will reach the youth segment.

A further $50,000 has been budgeted for activities to target the working holiday and youth market once in Australia.

In summary, $289,000 has been budgeted for activities that will reach youth and working holiday visitors from the United Kingdom, France and Germany.

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