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Legislative Council - Fifty-Second Parliament, Second Session (52-2)
2012-06-28 Daily Xml
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SAFEWORK SA ADVERTISING

The Hon. J.A. DARLEY (14:44): I seek leave to make a brief explanation before asking the Minister for Industrial Relations a question with regard to the SafeWork SA advertising campaign.

Leave granted.

The Hon. J.A. DARLEY: SafeWork SA is currently running an advertising campaign which focuses on homecoming using the catch phrase, 'The most important reason for workplace safety is not at work at all.' A part of this component is a television ad which features a schoolboy who waits for his father to come home from work. The ad suggests that the father will not return. However, at the last minute the father comes home and there is a joyful reunion between father and son. My questions are:

1. Can the minister give details of what other elements there are to the campaign in addition to the television commercial?

2. What was the total cost of the campaign, and can this be broken down to reflect the cost of the individual components?

3. Which organisation or organisations were employed to develop and produce this campaign?

The Hon. R.P. WORTLEY (Minister for Industrial Relations, Minister for State/Local Government Relations) (14:45): There are quite a number of issues in that question regarding that campaign. I will take it on notice and break it down and get all the information to the member.

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