Legislative Council: Thursday, July 07, 2022


Regional Labour Force

In reply to the Hon. F. PANGALLO (19 May 2022).

The Hon. C.M. SCRIVEN (Minister for Primary Industries and Regional Development, Minister for Forest Industries): The Minister for Tourism has advised:

This working holiday-maker campaign is one of many delivered by the South Australian Tourism Commission (SATC) into key markets to drive visitation to South Australia.

The campaign targeted the United Kingdom and Ireland as it was the largest working holiday market to South Australia pre-COVID. The working holiday-maker campaign’s key objective is to drive awareness of South Australia as a destination in the UK and Ireland as there is a desire in these markets to travel to our state as soon as possible.

The arrival of these visitors will help fill employment gaps and skills shortages in the city and regional areas, and subsequently boost tourism, including the tourism, hospitality and primary industries.

I can assure you that the SATC is active in many regions, including the UK, Europe, New Zealand and South-East Asia to ensure South Australia is top of mind when people are thinking about where to work and travel next.

While the £10 fare is not offered beyond the United Kingdom and Ireland, the SATC continues to market South Australia as an appealing working holiday destination in other markets. Since February 2022, the SATC has been running digital marketing in France and Germany to inspire working holiday-makers in these key markets to visit South Australia.

I am pleased to report that the first person to arrive under the working holiday-maker campaign arrived in Adelaide on 31 May, so we are already seeing the benefits of this campaign.