South Australian Tourism Commission

In reply to the Hon. J.E. HANSON (18 October 2018).

The Hon. D.W. RIDGWAY (Minister for Trade, Tourism and Investment): I have been advised:

1. The South Australian Tourism Commission's (SATC) international marketing is monitored and measured by the International Visitor Survey (IVS) conducted by Tourism Research Australia, this report is released quarterly. The SATC international key performance indicators (KPIs) have been set as part of the 2020 visitor expenditure full potential goal of $8 billion. The international visitor expenditure goal is a subset of the state's 2020 goal.

The SATC's international 2020 goal is $1.24 billion. Currently international tourism expenditure in South Australia is $1.2 billion, IVS year ending March 2018, and is on track to reach the 2020 goal. The SATC monitors its performance against the quarterly release of the IVS and its goal. It is noted that inbound arrivals of Indians into South Australia have seen a downward trend in all metrics. They are as follows:

Indian visitor arrivals to South Australia is 12 000 visitors, down 8 per cent for the year ending March 2018.

Indian room nights for South Australia is 499 000 room nights, down 32 per cent for the year ending March 2018.

Indian expenditure for South Australia is $28 million, down 32 per cent for the year ending March 2018.

2. Tourism Australia was consulted and has provided support through the transition. The SATC did not undertake broader external consultation with South Australian tourism operators prior to the decision being made as it also included personnel decisions. The SATC decision was based on an internal international operational review. This review was focused on best return on investment to ensure the SATC is able to reach its 2020 goal.