Government Advertising

In reply to Mr BASHAM (Finniss) (26 June 2024). (Estimates Committee A)

The Hon. B.I. BOYER (Wright—Minister for Education, Training and Skills): I have been advised that the Office for Early Childhood Development will be incurring costs in 2024–25 for the Early Childhood Workforce Attraction Campaign. This campaign is designed to attract, upskill and retain early childhood teachers and educators, in preparation for the roll-out of universal three-year-old preschool from 2026.

Marketing communications activity reports and annual media expenditure details are proactively disclosed. The reports list all marketing campaigns over the cost of $50,000 and budgeted expenditure for approved campaigns and are disclosed on the DPC website: https://www.dpc.sa.gov.au/about-the-department/accountability/government-marketing-advertising-expenditure.