Estimates Replies

COVID-19 Vaccination Rollout

In reply to the Hon. Z.L. BETTISON (Ramsay) (28 July 2021). (Estimates Committee A)

The Hon. S.S. MARSHALL (Dunstan—Premier): I have been advised:

The South Australian 'Roll up' vaccination marketing campaign has been adapted for culturally and linguistically diverse (CALD) communities and distributed through translated radio, digital and social media.

Local South Australian updates/news on the COVID-19 vaccination program have been shared through the multicultural affairs communities and leaders' distribution list via direct email. Community leaders are asked to share this information with their communities through the best means possible, such as newsletters, Facebook pages, radio and WeChat. This information sharing process was agreed at a community engagement forum in July 2020.

Online forums were held in March and May 2021 with community and religious leaders, and a face-to-face event is planned for September. The event will be promoted through targeted translated paid social media advertising and 5EBI radio.

The commonwealth government has also been running translated paid campaigns about the COVID-19 national vaccination roll out to CALD communities. They have resources on their website translated in over 60 languages, which have been shared with the extensive list of South Australian multicultural community leaders and groups via direct email when new information is made available.