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Legislative Council - Fifty-Second Parliament, First Session (52-1)
2011-11-09 Daily Xml
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TASTING AUSTRALIA

The Hon. T.J. STEPHENS (14:34): Will the minister outline to the chamber the marketing and promotion program strategy (which you would obviously have in place by now) interstate to bring people to South Australia? Can you indicate to us how much you are going to spend on promoting this very worthwhile event to draw people to South Australia?

The Hon. G.E. GAGO (Minister for Agriculture, Food and Fisheries, Minister for Forests, Minister for Regional Development, Minister for Tourism, Minister for the Status of Women) (14:34): I am very pleased to answer that question. Indeed, the communication and marketing activities have already commenced in the way that we have made announcements of the chefs' line-ups, with some of Australia's best chefs and foodies. So we have already started making those announcements, sending out media releases and lining up news and other media activities to promote that.

As the program develops, we will be releasing that information and promoting it, as well. There will be a range of literature, pamphlets and promotional materials that will be available and there will also be information on our website. In terms of the dollar amounts spent on this, I will have to take that on notice and I will be happy to bring back a response.

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