Government Advertising

The Hon. T.A. FRANKS (14:48): A supplementary: what financial number per hit on the website will be seen as a good outcome? Are we talking $10, $20 per hit on a website for a $1.2 million campaign or are we talking less than the postage stamp it would have cost to post them this with their water bills?

The Hon. R.I. LUCAS (Treasurer) (14:48): I have already indicated that the government will make publicly available the evaluation of the campaign. I have already indicated in general terms how campaigns like this are judged in terms of their effectiveness and I am not sure there is much more that I can add to the responses to the two or three earlier questions of a similar nature that have been put to me.