Government Advertising

The Hon. T.A. FRANKS (14:44): Supplementary arising from the original answer that wasn't answered: what is the name of the campaign?

The Hon. R.I. LUCAS (Treasurer) (14:44): I don't know that it actually has a name. There are taglines—

The Hon. T.A. Franks: You really don't know what it's called?

The Hon. R.I. LUCAS: Well, it is a campaign that promotes the savings to consumers, both businesses and households. It has a tagline, which the Hon. Mr Pangallo has clearly remembered, and it therefore demonstrates the success and the effectiveness of the campaign. In a mere week he was able to repeat the tagline in the commercial and the government advertising, so we will put him in the evaluation column as a tick—proudly so.

These campaigns, having chaired this particular committee, don't have names. They actually are promoted by the Tourism Commission or SA Water or the various departments and agencies. It might be a road safety campaign, it might be a promotion of water savings campaign, it may well be a 'stop smoking' campaign, but the taglines will be completely different to the general nature and the structure of the particular campaign.