Legislative Council Fifty-Fourth Parliament, Second Session (54-2) 54 2 Parliament of South Australia Legislative Council published Question Time Government Advertising Government Advertising The Hon. T.A. FRANKS Legislative Council Government Advertising The Hon. T.A. FRANKS (14:48): A supplementary: what financial number per hit on the website will be seen as a good outcome? Are we talking $10, $20 per hit on a website for a $1.2 million campaign or are we talking less than the postage stamp it would have cost to post them this with their water bills? The Hon. R.I. LUCAS Legislative Council Government Advertising The Hon. R.I. LUCAS (Treasurer) (14:48): I have already indicated that the government will make publicly available the evaluation of the campaign. I have already indicated in general terms how campaigns like this are judged in terms of their effectiveness and I am not sure there is much more that I can add to the responses to the two or three earlier questions of a similar nature that have been put to me.