House of Assembly: Thursday, September 12, 2024

Contents

Government Advertising

In reply to Mr TELFER (Flinders) (25 June 2024). (Estimates Committee A)

The Hon. D.R. CREGAN (Kavel—Minister for Police, Emergency Services and Correctional Services, Special Minister of State): I have been advised that for the South Australia Police:

As an open and transparent government, marketing communications activity reports and annual media expenditure details are proactively disclosed. The reports list all marketing campaigns over the cost of $50,000 and budgeted expenditure for approved campaigns and are disclosed on the DPC website: https://www.dpc.sa.gov.au/about-the-department/accountability/government-marketing-advertising-expenditure

The budgeted projection for road safety and recruitment campaigns in 2024-25 is indicated in the table below, based on the current planning of road safety campaigns, noting that directions may change to undertake a particular project:

Planned cost of media placements through Master Media Agency Panel $4,698,000
Planned cost of production through creative agencies $1,325,000
Total Road Safety Campaigns $6,023,000
Total planned campaigns for recruitment $997,566
Planned Functional advertising for recruitment $80,000
Digital and Communications (website) for Recruitment $20,000
Total Recruitment $1,097,566