Government Advertising

In reply to Mr COWDREY (Colton) (25 June 2024). (Estimates Committee A)

The Hon. Z.L. BETTISON (Ramsay—Minister for Tourism, Minister for Multicultural Affairs): I have been advised that for the South Australian Tourism Commission:

As an open and transparent government, marketing communications reports and annual media expenditure details are proactively disclosed. Reports listing all marketing campaigns over the cost of $55,000 (ex GST), including the proposed budget, total cost and an evaluation summary are disclosed on the DPC website:

https://www.dpc.sa.gov.au/about-the-department/accountability/government-marketing-advertising-expenditure

Although individual campaigns for 2024-25 are yet to be finalised, the SATC’s current budget for advertising and promotion in 2024-25 is $20.1 million.