Government Advertising

In reply to Ms COOK (Hurtle Vale) (25 September 2018). (Estimates Committee A)

The Hon. J.M.A. LENSINK (Minister for Human Services): The Department of Human Services has advised:

(a) In 2017-18, 17.2 FTEs were employed to provide communication and promotion activities in areas such as media management, communications, design and production, internal communications, disability reform communications and digital communications. The employment expense for these FTEs was $1,803,047.

(b) The following table outlines the estimated FTEs budgeted to provide communication and promotion activities from 2018-19 and 2021-22:

(c) The total cost of government-paid advertising across all mediums in 2017-18 was $223,094, including campaign, functional, recruitment and social media advertising. This included a one-off budget for a marketing campaign to support the smooth transition to the NDIS, including NDIS expos held across the state, and promotion of the 2017 Multicultural Festival.

The budgeted cost for government-paid advertising in 2018-19 is $45,400.