Arts South Australia

Mr KNOLL (Schubert) (15:15): I have a supplementary to the minister. What were the reasons for the rebranding?

The Hon. J.J. SNELLING (Playford—Minister for Health, Minister for the Arts, Minister for Health Industries) (15:15): I think the main reason for it was that Bill Muirhead, our Agent-General in London, has often spoken of confusion about SA—

Members interjecting:

The SPEAKER: The cultural attaché will be heard in silence.

The Hon. J.J. SNELLING: —internationally, when you use the acronym SA, as to what exactly that is referring to. I would say that the Executive Director of Arts SA, in consultation with the sector, thought that Arts South Australia was more reflective, gave a better reflection of what the agency was about and where it was located.