Legislative Council - Fifty-Fourth Parliament, First Session (54-1)
2019-11-27 Daily Xml

Contents

Tourism Advertising

The Hon. F. PANGALLO (15:08): Supplementary in relation to the response: can the minister tell us if the 'old mate' campaign will continue or will he be retired?

The Hon. D.W. RIDGWAY (Minister for Trade, Tourism and Investment) (15:08): He's kind of retired—a retired gentleman as he is. We look at opportunities to position South Australia in a creative and edgy way, and 'old mate' certainly was that. At the end of the day, as I said earlier, we have record hits on the website. I will say to the honourable member we have had record numbers of tourists coming here and record visitor expenditure, so clearly it has been a success.

The PRESIDENT: The Hon. Mr Pangallo, a further supplementary?