Answers to Questions

Tourism Budget

In reply to the Hon. T.A. FRANKS (2 May 2019).

The Hon. D.W. RIDGWAY (Minister for Trade, Tourism and Investment): I have been advised:

This year the South Australian Tourism Commission (SATC) has taken the opportunity to promote winter in South Australia with a standalone campaign.

The focus is on winter, with a dedicated campaign that showcases a wide range of tourism offerings that haven't been produced by the SATC for several years.

While the SATC has traditionally promoted tourism year round, this campaign is different in that it has specifically asked tourists to 'embrace winter' and enjoy the red wine, amazing food, live music, unique events, cosy accommodation and fireplaces of destinations such as the Adelaide Hills, Clare, Limestone Coast, Barossa and the Flinders Ranges.

Since 2 May 2019, Tasmania has launched its winter campaign and while other states also promote winter, the SATC's current holistic approach to promoting winter in South Australia is unique.