Rewards Wonder Campaign

The Hon. T.A. FRANKS (15:08): Supplementary: is the minister disappointed that advertising agency director and Gruen regular Dee Madigan called the campaign a 'wank'?

The Hon. D.W. RIDGWAY (Minister for Trade, Tourism and Investment) (15:08): I am interested that Dee Madigan called the campaign a wank, Mr President. I wouldn't normally use that language in here because I think it is somewhat unparliamentary but I will repeat the word that the honourable member used because you didn't comment that it was unparliamentary. I was disappointed because I don't believe she fully understands South Australia.

She appears on the Gruen Transfer, I think, and is a somewhat provocative advertising media commentator. I was disappointed, and disappointed for the reason that it is a very good campaign. I guess you could say with all of those stats—2 million consumers—it has maybe been a good 'wank', because we have 2 million consumers who are now on our database. It has been an opportunity to grow our database, to grow our economy and to grow our tourism numbers. If a commentator who lives on the eastern seaboard wants to call it a 'wank', they are entitled to, but I think it has been a success.