Body Image Campaign

The Hon. A.L. McLACHLAN (14:47): I congratulate the minister on the initiative. What will be the approach of the campaign in relation to the use of young women in advertising, particularly for motor events, such as Clipsal? I am thinking here of the grid girls.

The Hon. G.E. GAGO (Minister for Employment, Higher Education and Skills, Minister for Science and Information Economy, Minister for the Status of Women, Minister for Business Services and Consumers) (14:47): I have outlined the scope of this particular campaign. It is aimed at the digital space of a particular young age group. We know that by reaching young girls early in their development there is a greater likelihood that it will have a greater impact on their attitudes. We are hoping that, as those attitudes aged, that would help grow social change around attitudes to using women in advertising and other mass media.